If you’re searching for a dynamic marketing and social media manager, meet McKenzie Uhrig, the creative force behind Books By Style. After graduating from the University of Akron and contributing to several online publications, she launched her debut fashion blog in 2023. Drawing on her education and experience, McKenzie has now expanded her talents to include social media and marketing.
Sold out the hometown show for Akron fashion designer Jazmine Fischer as Marketing & Media Coordinator.
Secured multiple television and magazine interviews for Fischer while growing her social media presence.
Invited to join Akron Fashion Week 2026 as Media Coordinator after the success of Fischer’s show.
Books By Style wrote an exclusive on AFW which quickly became one of the most popular posts on the site.
Launched a popular local TikTok account as the social media coordinator for Salon NeXt of Kent, OH.
More than doubled the salon’s following on socials while significantly increasing post engagement.
Manifest Beauty & Esthetics in Ravenna, OH became a client after a recommendation and introduction from the owner of Salon NeXt.
More than doubled views and engagement on posts as the social media coordinator.
Consistently grows social media following through the virality of posts.
As Books By Style continues to break into mainstream media, we’re always looking to add new sources and contacts – feel free to connect using our contact form below with new stories or collaborations!
With the success of her social media and marketing endeavours, Uhrig is looking to expand her clientele. If you’d like to learn more about what services she offers – reach out using the contact form below!
